10 Things I’ve Learned About Writing From Being a Stand-Up Comic and in the Writer’s Room of Emmy Award-Winning TV Shows
Bestselling author and Emmy Award-winning television writer Matt Goldman shares 10 things he’s learned about writing over the years.
#1. Voice matters most.
A lot of stories have been told over the millennia. There is no shortage of repeats and overlaps. But voice can be unique. Voice can distinguish a work from the pack. And voice can lead to writing that only works because it comes from that specific voice. That’s the gold standard.
My favorite comics and shows all have it. Dave Chapelle, Maria Bamford, Nate Bargatze. The original (British) version of The Office, Atlanta, Succession. Those stories, those points of view, that dialogue, and those characters only work when presented in their specific, unique voice.
#2. Character counts.
Character is a subset of voice, specific facets of a singular vision. If you cluster enough shining facets together you create a gemstone. Story doesn’t matter if we’re not invested in the characters. It’s the characters we root for, root against, and remember. Much more than story.
The examples are plenty in stand-up and narrative storytelling. Dana Carvey delivers an entire cast of characters in a single stand-up set. You can probably name a few. The famous characters depicted on Saturday Night Live stay with us even when we can’t remember what they said. Roseanne Rosannadanna, Stephan, Darnell Hayes, Linda Richmond. Make them specific, and they will be unforgettable.
#3. Story services voice and character, not the other way around.
If you have a glass of wine, voice and character are the wine. Story is the glass. It holds everything together. You need it. It has to be sound. But what you enjoy, what you feel, is the wine. Story, in and of itself, is rarely what’s most important. Or memorable. The importance of a story-first approach is shouted in how-to books and writing seminars and especially by film and TV executives. But if you create three-dimensional, consistently behaving characters, and set them on conflicting paths, story should take care of itself.
If you ever hear a character say, “I can’t believe I’m going to say this but…” it’s because they’re acting out of character to fit into a pre-ordained template. And often when that happens, the viewer or reader feels the inconsistency and loses interest.
#4. Brevity.
This is paramount in stand-up. Comics refine and hone to deliver their material with not only the fewest words, but the fewest syllables. Television comedy is the same. So is writing novels. Get to the point. Get to the joke. Get to the emotional moment. And in general, start your story as late as possible and end it as quickly as possible.
In working on sit-com scripts, the first scene we all thought was necessary often was cut during production. Or in editing. The audience is smarter than you think. Start the story in motion—they’ll know what’s going on.
#5. Be kind to yourself.
Writing is making mistakes and fixing them. We all write garbage. All first drafts need work. Sometimes a lot of work. Sometimes a toss in the garbage. Don’t beat yourself up when you write something that doesn’t work. Don’t get down when you figure out that you should have gone another way. Those realizations are something to celebrate. Yes, it means you have more work ahead but that’s okay. You’re making it better. The real value in writing is the writing.
I’ve heard of writers who don’t like writing. I don’t understand why they do it. If you don’t like writing, there are other ways to express yourself. Other jobs. Know that it’s a process. Accept that it’s a process. Once in a while something brilliant just flows seemingly out of nowhere. But that’s not the norm. The norm is making mistakes and fixing them.
#6. Relatability is key.
A character’s wants and needs must ring universal. Seinfeld is a perfect example. Everyone likes to say it’s a show about nothing, but that’s far from true. Seinfeld is a show about selfishness. Jerry, George, Elaine, and Kramer are the most selfish characters on the planet. That’s why the show has such universal appeal. We understand the selfish impulses those characters feel.
Whether it’s lying to a prospective love interest to make ourselves look better or regretting a hastily made decision like quitting a job. Most of us have the good sense not to act on those selfish impulses. In Seinfeld they do act on them, which is what makes the show so funny. And don’t confuse likability with entertaining. George Costanza is not likable. Kendall Roy is far from lovable. But their behavior is lovely to watch.
#7. Everyone has an opinion.
When you put voice and character first, it’s sometimes hard for readers or viewers to “get it.” We’re hardwired to be wary of something new. Out of the ordinary. Sometimes something new is loved right away. Often it takes time.
So be careful when soliciting others’ opinions. Any one opinion may or may not have value. But one of my favorite sayings from TV writing is: If you’re at a party with 12 people, and 12 people tell you you’re drunk, then you’re drunk. If everyone gives you the same note, it’s probably correct.
#8. Structure is bullshit.
The idea that a certain signpost in your story has to happen on a certain page number is absurd. As a young writer, I read all the story-structure books and, after 40 years of working as a professional writer, I can tell you this: All those books are written by people who can’t write narrative fiction. Or they can and they’re just trying to pad their bank accounts.
What’s worse, is some non-writing people with authority (film and TV execs, publishers, editors) read those story structure books and try to apply the books’ professed wisdom to the work they’re overseeing. The result is rarely good. Story should be developed from the inside out. It can be a messy process, but that’s okay. Characters need to behave consistently. If you hammer them into place to fit a story template, their integrity will shatter. And your viewers will disengage.
#9. Show don’t tell is overblown.
Another outsider’s note. Something people learn from a book or in a writing class. It’s only true some of the time. Sometimes viewers or readers want to be told, especially to move things along. Sometimes it’s better to show. Showing can evoke more emotion. But neither show nor tell is best for all situations.
It's human nature to like having stories told to us. That gets back to voice. We love when someone can take us to a new place in an interesting, moving way.
#10. Work ethic.
I began my professional writing career writing stand-up material for myself. I then wrote television. I’ve written stage plays and screenplays. Now I write novels. One thing is true for all mediums—it’s a job. Or as I like to say, “It’s a butt-in-a-chair job.” Treat it like one. Write when you’re inspired and, more importantly, write when you’re not inspired.
We all have bad days. We all get off track. We all have doubts. But you won’t have anything if you don’t write. Some people set goals by time. I do it by word count. Power through, day after day, whether it takes one hour or 14. No shortcuts. No formulas. No antenna-like receiving from the universe. Just write.
Check out Matt Goldman's The Murder Show here:
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