The 25/50/25 Rule of Freelance Writing

You’ve been submitting to a few places, and you’ve published a few pieces. This freelance writing business is intriguing, but you’d love taking it from hobby level to professional, so what is the answer?

Submit more often? Of course. Your goal is to increase your acceptance rate, and that takes more submissions. Let’s say you do this for months, and you have some acceptances under your belt, but the income isn’t quite what you hoped it would be.

You do have a few regular markets that provide steady income. It might not be the best income, but it’s reliable. They’ll take almost anything you write, so you keep sending them pieces. They take up a major chunk of your time when you stay insanely busy writing, researching, and pitching. So busy, yet you can’t break the ceiling of mediocre pay.

Let’s visit the rule of 25/50/25 when it comes to pitching your talents.

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Twenty-five represents a percentage of your submissions. This first 25 are those lovely, easy markets you know you can pitch to and get accepted most of the time. These are the markets you are close to, most familiar with, and rely upon for money. They come through for you time and time again.

These markets are the easiest to get attached to and the hardest to say no to. They become all that you write for because they feel safe. Your rejection rate is minimal, and you waste little time on pitches that say no. While cranking out 100 of them might gain you an elementary level income, what if you want more than that?

These piece-of-cake markets are why your income is stagnant. They should comprise no more than 25 percent of your work. Let them give you some security but don’t let them consume your life such that you remain stuck at that level.

You want to be more than that.

Fifty represents markets that are much more difficult, and you expect to be rejected almost as much or more so than accepted. You feel you have a chance at these, and they usually pay more.

Remember, your goal is not only to gain in income, but in reputation as well. Your name is money as your portfolio builds. This 50 percent category should comprise your meat and potatoes part of your day. To make the math simple, think of a 40-hour work week. Researching, pitching, and writing for these markets should eat up half of your hours.

That sounds scary. That’s a lot of time to invest into a 50-50 chance of being accepted, but the payback for landing these is so much better than sticking to the first 25 percent. Not only are the checks usually larger, but once you land one, you have a connection to go back to. Then you have another. Then three or four or more.

You might be amazed at how you hunger more for these projects than the original, low-paying ones that got you started. These make you feel more alive, more talented, and hopefully, more financially comfortable.

These are the dream markets. These are the top-shelf opportunities you’d love to land but were too afraid to pitch. They now are on your calendar. You study them and believe you could grow to be as good as half of the submissions, but to run with that crew feels awful intimidating. The rejection rate surely has to be 70, 80, or 90 percent of the time.

But that also means an acceptance rate of 10, 20, or even 30 percent.

What if you won one of these markets? You’d dance, scream, buy yourself a wonderful dinner with drinks, and pat yourself on the back that you broke through that wall and proved you had some modicum of talent.

Why not try to make it happen again?

Then again?

Out of your 40-hour week, that’s 10 hours of stepping up your game. It doesn’t ruin your schedule, and it has way better odds than winning the lottery. With a quarter of your time devoted to what you feel is a gold-plated world, a level market you’d love to spend most of your time writing for, you haven’t shirked your other writing duties.

If you are diligent in this 25/50/25 search for freelance work, you spend a quarter of your day on the easy stuff, half on the difficult yet achievable, and a quarter on the next-to-impossible.

Stick with it for several months, long enough to pitch and receive replies . . . hopefully with contracts. The journey has to be long enough to see the big picture.

The surprising results are that you become magnetized to climbing the ladder to the more lucrative markets. With each acceptance, you unknowingly take another step higher. Before long, you find yourself sliding along the 25/50/25 scale.

The more acceptances you receive, the more you grow as a writer and an entrepreneur. You find yourself looking forward to that 50 percent, even the second 25. Your eye tends to travel toward those calls for submissions more readily, and you spend less time on the first 25.

Maintain this momentum and another shift happens. Those markets in the 50 percentile become more like those in your first 25. You have a larger network, a larger portfolio, and hopefully, a bigger bank account. You’re hooked . . . and much better.

Unless this level is your ultimate goal for your writing income, you don’t stop climbing. Over time, with diligence, you land two or three more of those dream markets. What an adrenaline rush!

This is when your earlier 50 become part of your first 25. This is when your dream markets become your new 50. And your high, third 25 markets become those you never imagined you’d try for.

Is this a forever roller coaster? That’s totally up to you. If you’ve reached a financial point you’re happy with, then coast at where you are. You might even acquire more work than you can manage and learn to outsource some of it. By now you know where to find work, and hopefully, your reputation has evolved to where your name is in demand or editors perk up when you shoot them an idea, because you are that good at knowing what they want.

To think all you did was push yourself to write a little harder and reach a little wider for the harder-to-get markets. You’ll be amazed at how much progress that little ratio can inject into a freelance career. 

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