The Golden Rules for Creating Titles for Your Books and Chapters

How to Write a Book Proposal by Michael Larsen Make your titles tell and sell. Make your titles appeal to the heart as well as the head. Create, don’t imitate.

Published Jun 22, 2009 2:06 PM EDT

Make your titles tell and sell.

Make your titles appeal to the heart as well as the head.

Create, don't imitate.

Scott Francis is a former editor and author of Writer's Digest Books.