How to Avoid Sabotaging Your Online Marketing Efforts
Today I’m a guest over at Writer Unboxed. I discuss 5 reasons why your online marketing might not work. Here’s a snippet: 1. It’s not personal. None of us like impersonal…
Today I'm a guest over at Writer Unboxed. I discuss 5 reasons why your online marketing might not work. Here's a snippet:
1. It’s not personal. None of us like impersonal message blasts. I’m going to assume you’re already smart enough not to do that. But you can still be impersonal with a one-on-one message. How? You don’t actually personalize the message, or think about the needs of the person on the receiving end.
With each reason, I also offer a bit of positive advice on how to turn things around. Go read: 5 Reasons Why Your Online Marketing Doesn't Work.
Jane Friedman is a full-time entrepreneur (since 2014) and has 20 years of experience in the publishing industry. She is the co-founder of The Hot Sheet, the essential publishing industry newsletter for authors, and is the former publisher of Writer’s Digest. In addition to being a columnist with Publishers Weekly and a professor with The Great Courses, Jane maintains an award-winning blog for writers at JaneFriedman.com. Jane’s newest book is The Business of Being a Writer (University of Chicago Press, 2018).
