Brand

Write Better Fiction It All Begins With a Character: From Idea to Icon

Founder and Chief Creative Chanda A. Bell of The Lumistella Company (home to The Elf on the Shelf) shares her four keys for turning initial characters into cultural icons.

Chanda A. Bell

Marketing What’s YOUR Brand? Writer Publicist Dana Kaye Explains Barbara Poelle

What's New Logos, Brands, and Does It Really Matter?Phil Sexton

Writer’s Digest Magazine February 2016 Online Exclusives The Persistence of the Author Brand Phil Sexton

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