Writing Small Stories With a Big Impact: How Local Journalism Makes a Difference
Journalist Alison Hill shares how the most important story she ever covered was about a little dog named Boyo, despite writing hundreds of “larger” stories over the years. Also, includes tips on how to find and pitch small, local stories and more.
If anyone asks me, “What’s the most important story you’ve covered as a journalist?” I’d quickly answer, “That’s easy, it was the one about a little dog named Boyo.”
I’ve written hundreds of articles, filmed undercover, interviewed high ranking public officials, national politicians and celebrities; tackled controversial, hard-hitting issues, and worked as a journalist and producer on two continents. But the story that stole my heart was Boyo’s. It’s one of the few times I know unequivocally that something I wrote made a difference.
Local stories may seem inconsequential or “small” since national and international “big” stories and issues dominate the media. But they are equally important and more effective than we think. While the impact of a larger story is more widespread, a local story is just as powerful. As writers, we don’t often get much feedback after a piece is published. But on rare occasions we get to see the results of our writing firsthand. Those times are precious.
So, you want to hear about Boyo?
It was the holidays and as a reporter I was rustling up story ideas in the slow news period. This was before social media when newspapers were prevalent, and people posted information in shop windows. I came across a voluntary organization that saved strays and the motto, a “dog is for life, not just for Christmas,” came to mind. Bingo, I had a nice, timely feature, easy to write, and a pleasure to report.
“Abandoned at Christmas time,” stated the ensuing headline. I wrote about “Dog Helpline” a tiny organization established by a local lady, that had rescued 15 strays over Christmas, including Boyo, an 18-month-old Jack Russell who had been roaming the streets for weeks. Boyo had fallen ill, and a volunteer nursed him back to health. Nobody had claimed him, and he was up for adoption. We arranged a photo of the volunteer holding cute little Boyo. It was a nice piece, nothing major, but I knew our readers would enjoy it.
A few days later, a colleague called saying, “You need to do a follow-up on that dog story. He already found a home.” I immediately called the foster and indeed, a young couple had adopted Boyo. She said the response to the story was “tremendous” and that other stray dogs also had possible new homes.
That was a lovely moment that I will always cherish. My story helped a little stray dog. The little things in life often leave the biggest impression.
As freelancers we’re encouraged to pursue and pitch stories that “grab an editor’s attention,” find an exclusive interview with someone important, discuss a revolutionary new discovery, dazzle with a new angle, and so on. And we tend to go for these bigger, juicy stories to get the sought-after bylines.
But a piece doesn’t have to be about saving the world, or an “out of the box,” flashy, big story. We don’t need to constantly dig for the hard-hitting and sensational. In the words of an old editor, “I’m not looking for Watergate, just get out there and talk to people.”
And that’s local journalism in a nutshell, communicating with people in your hometown. I started my career as a weekly newspaper reporter in rural Wales, and so “small” stories were my bread and butter. I love leafing through my pile of clippings from that time. And yes, I saved most of them, including my original and follow-up pieces about Boyo.
Human interest, “local kid does good” type stories, and of course the “and finally…,” feel-good animal tales, are journalistic gems. If you explore the lives of “ordinary” people, you’re bound to find true, authentic, heart wrenching and inspiring stories, that we all love to read. And if you’re lucky, you might get some feedback and end up writing a follow-up piece.
Here are 5 tips on how to find and pitch small, local stories:
- Read local newspapers (if they’re still in circulation in your area), and regional magazines. These publications can be dailies, weeklies, monthlies, or quarterlies, independents, and so on. Study them all and familiarize yourself with the types of stories covered. They can be print or online.
- Scroll local Facebook pages. From planning issues to community theatre, the story potential is endless. Then scan the comments section. For example, during Hurricane Helene I was looking for story angles and people to interview, and social media was a goldmine. People really want to share on sites like Facebook and this is a great resource for interviewees and sources, as well as feature ideas.
- Get involved with your community, volunteer, talk to your neighbors, connect with friends and local business owners. Stay in the loop. There’s always something going on. What concerns do people have? What makes them happy? Somebody you meet will always have a good story.
- Start conversations with people you meet, at stores, coffee shops, and in your neighborhood. I seem to have a knack for “making” people talk. Even my dentist and his staff are chatty when I’m a captive audience in the dreaded chair…
- Attend local events, from folk festivals to vintage car shows. I once wrote a fun reported essay after visiting a Bigfoot festival. When there, be sure to talk to people and get their contact information if you feel they’re a good source. I often conduct some quick, on-the-spot interviews with my phone at events.
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Where to pitch “small” ideas?
- See if your local newspaper accepts freelance pitches. They probably have full-time reporters, but it’s worth asking.
- Local magazines and independent newspapers are great places for freelancers to pitch. Read the publications, find out what stories they cover, and most importantly, get to know the editors. Most seem to love stories about local business and business owners, for instance.
- There are also specialist publications and trade magazines that need stories, so find out if your ideas fit their needs. These can include anything from travel to architecture.
- You can also pitch small, local stories to statewide publications and nationals. These can be stand-alone pieces or a story that encompasses a wider issue. Many publications seek out articles from different regions and want them just because they’re small, slice-of-life stories reflecting that area’s culture and environment.
Types of Stories
- Features—Features, also referred to as soft journalism, are evergreen, they’re not time-sensitive like hard news, meaning they have staying power; you can pitch them at any time, and they’ll stay relevant. They will have more impact of course if there’s some kind of peg, like an upcoming event, holiday (such as dogs dumped at Christmas time), and so on. Features are fun to write and research, and ideas are everywhere when you really start looking.
- Profile Feature—Profiles have been described as a “written portrait of a person,” which sums it up nicely. Find an interesting person (or even a group) in your area and write a piece about their background, career, accomplishments, goals, and so on.
- Q&A—The Q&A (question and answer) article is an edited transcription of an interview with a short narrative introduction. It involves interviewing one source (someone interesting in the community, a person who’s accomplished something great, or an individual with an unusual job) and is a relatively simple and enjoyable piece to write.
- Blogs—Blogs are short articles that cover practically anything. They can be published on your own personal or business website or on sites like Medium.
- Listicles—The 7 Best Local Breweries, Top 5 Staycation Spots in (your city), you get the gist.
File Your Ideas and Contacts
Make a list of all your ideas, the topics you’ve researched, and stories you’ve heard. Keep the information in one document so it’s easy to access. Similarly, when you meet someone interesting, make a note of their name and the nature of your conversation for future reference.
They say charity begins at home but should not end there, and the same can be true of journalism. Start small and local and then branch out to cover the rest of the country and the world … if you want to. Otherwise, there’s no place like home.
Alison Hill is a freelance writer, journalist, and Emmy-nominated producer who writes for print and online publications. Since 2001, Alison has been a regular guest commentator on BBC radio news shows discussing US politics and current events. Before going solo, she was a PBS producer and director and also worked as an investigative journalist for a Welsh TV series. From hosting TV shows and creating online content to going undercover with a hidden camera, she’s done it all. Alison grew up in a tiny village in Wales and speaks fluent Welsh. She’s an avid hiker, who also loves camping, kayaking, and reading. She now lives in South Carolina with her husband, 8-year-old daughter, and two rescue cats.
