Do I Pitch Different to Agents vs. Editors?
Every so often writers ask if they should pitch different to agents vs. editors. This post answers that question and provides some extra help on how to successfully pitch both.
We often talk about pitching agents and editors on here, and I've included some good resources related to that below. But I'm also asked, every so often, if writers should pitch agents in a different way than they pitch editors.
So let's dive into whether you should mix up your pitches for agents and editors.
Do I Pitch Different to Agents vs. Editors?
The simple answer to this question is, "No."
But it's also true that you should probably switch up your pitches slightly for each agent and editor you pitch, based off things like their submission guidelines, writers they've published or represented, and what they post on social media. So yeah, the longer answer to this question is, "The pitches might be technically different (in small ways), but the process should be the same."
For instance, you'll still likely want to follow the hook, the book, and the cook pitching technique. And you'll want to have sample pages (and possibly a book proposal, if you're writing nonfiction) ready to go if there's interest.
But beyond that, the simple answer is still, "Nope."
A Few More Resources on Pitching
Here are a few more resources on pitching and writing queries:
- How to Write Successful Queries for Any Genre of Writing. Includes 39 real query letters that worked to land agents.
- How Literary Agents Agree and Differ on What They Want From Writers. Not all agents want the same things from writers; here are a few differences.
- 60 Examples of Hooks for Books. Real elevator pitches for real published books.
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Robert Lee Brewer is Senior Editor of Writer's Digest, which includes managing the content on WritersDigest.com and programming virtual conferences. He's the author of 40 Plot Twist Prompts for Writers: Writing Ideas for Bending Stories in New Directions, The Complete Guide of Poetic Forms: 100+ Poetic Form Definitions and Examples for Poets, Poem-a-Day: 365 Poetry Writing Prompts for a Year of Poeming, and more. Also, he's the editor of Writer's Market, Poet's Market, and Guide to Literary Agents. Follow him on Twitter @robertleebrewer.